One of the trend setters in the fashion industry today, Prada, started its existence as a shop for leather goods. At present, it is one of the best known luxury designer brands in the world making women's and men's clothing, leather accessories, shoes, hats and fragrances. The brand continues to surprise with imaginative fashion creations.
In 1913, Mario Prada opened a shop for leather goods in Milan, Italy, together with his brother. Even though Mario strongly believed that women should not be involved in the business, his son had little interest in the company and the person who inherited him was his daughter Louisa. Louisa managed the company successfully for over 20 years and was succeeded by her daughter Miuccia in 1978.
It was Miuccia Prada who made the company started by her father one of the leaders in the fashion industry and one of the most successful designer brands in the world. Supported by Patrizio Bertelli as her business manager, Miuccia introduced her first line of handbags, totes and backpacks in 1979. They were made from black nylon traditionally used by the military and became a huge hit.
In the 1980's, Prada began the worldwide expansion of the brand with the products being introduced in US department stores and in stores in most big cities in Europe. In 1984, the company released its now iconic black nylon tote. That same year, shoes were added to the line of products. The shoes of the brand became so popular for their quality and comfort that even the Pope had a pair of them. The so called classic Prada handbag debuted in 1985. It became an instant hit thanks to its sleek clean cut design and the incredible sturdiness.
The first collection of women's clothing of the brand was presented in 1988. In 1992, the high fashion Miu Miu line was introduced. It bears the nickname of Miuccia and is dedicated to creating youthful and extravagant yet practical clothing. The menswear line of the brand debuted in 1993. In the 21st century the brand offers a new stylish look to both women and men.
In 2003, Prada introduced an exclusive collection of artisan unisex fragrances. They were named after the main floral note which they had Violet, Tuberose, Orange Blossom and so on. Prada for Women is the first mass produced fragrance of the company. It was launched in 2004. Tendre for women debuted in 2006 and is currently one of the most popular perfumes of the brand.
In 2007, the company launched its Ephemeral Infusion line of fragrances for women and men. It was inspired by its first exclusive collection with each perfume having one leading note. The products from the line have more expensive ingredients than their counterparts from the same brand. The first perfume of the line was Infusion d'Iris for women. Other notable products include Infusion de Rose for women and Infusion de Vetiver for men. Some of the latest and most popular fragrances from the brand include Prada for men, Candy for women and Luna Rossa for men.
Now you can buy Prada perfumes for women and men at cheap discount prices. Take advantage of the special stockist sale deals. Save on shipping to any place in Australia including Sydney, Canberra, Brisbane, Perth, Melbourne, Adelaide, Hobart and Darwin. Online fragrance shopping has never been better.