Elegant upscale sports clothing is inevitably associated with Lacoste. The French designer brand, which is famous for its tennis shirts, now makes sports apparel for men and women, shoes, watches, eyewear and perfumes. The brand's products are recognised for their classy style and exceptional quality.
Lacoste was founded in 1933 by Rene Lacoste, a popular French tennis player, and Andre Gillier, the owner of the largest company for knitwear manufacturing in the country. The tennis player designed tennis shirts that he wore when playing games. His nickname, "the Crocodile" given to him for his firmness on the court, inspired the logo of the brand. The green crocodile logo was embroidered on all of the tennis shirts that the player wore. The company claims that this is the first brand logo to appear on the outside of a clothing item.
The company expanded its range of products in the following decade. Apart from the tennis shorts, Lacoste started making golf and sailing shirts. The gold collections of the brand are among the most popular to this day. Until 1951, the company was making shirts in only one colour called tennis white. In that year, the brand expanded its range to include colour tennis shorts. In 1952, their products were launched on the US market. The high-end sportswear was marketed to the upper classes and became an instant success.
In 1963, the son of the founder of the company took over and started a successful expansion. In the 1980's, the Lacoste tennis shirt became a staple for the preppy trend in clothing which is still endorsed by many professional players such as Andy Roddick. During the 80's, the brand expanded its range of products considerably to include shorts, tennis shoes, deck shoes, walking shoes, watches, optical eyewear and sunglasses, leather goods and perfumes. The fragrances are among the highest selling products of the brand to this day.
The first perfume launched by the company in 1984 was Lacoste for Men. In the 90's more fragrances were introduced by the brand. Eau de Sport for men came out in 1994 and Booster for men debuted in 1996. The latter is still one of the most popular perfumes for men from the French designer brand. Lacoste for Women was the first feminine perfume of the brand. It came out in 1999.
In the 21st century, the brand still remains one of the leaders in the high-end sportswear market. It relies considerably on contracts with famous sportsmen like tennis player Andy Roddick and gofer Colin Montgomerie who wear the brand's shirt at tournaments. Movie star Hayden Christensen is the face of one of the latest men's fragrances by Lacoste - Challenge.
Currently, some of the most popular perfumes of the brand include Cool Play, Essential and Red for men, Joy of Pink and Touch of Pink for women. Inspiration and Femme de Lacoste are among the most elegant and sensual fragrances for women created by the company.
Online shopping gives you access to Lacoste fragrances for men and women at cheap stockist prices. Buy a discount perfume or take advantage of a special sale deal. The flat shipping rates are super low no matter where you live in Australia. Enjoy cheap shipping to Sydney, Canberra, Brisbane, Perth, Melbourne, Adelaide, Hobart and Darwin and many more when you shop online.