Being one of the leaders in fashion and men's fashion, in particular, the Hugo Boss brand is famous worldwide for its sophisticated formal apparel and elegant casual wear. The luxury designer brand has a range of successful fragrances for both men and women. Now the fashion and lifestyle house has its products sold in over 6,000 outlets worldwide. It all began nearly 90 years ago in a small town in Germany.
Hugo Boss is the founder of the company, which has had his name ever since its initiation. He started his clothing business in 1924 in Metzingen, a small town in Germany. The company's headquarters are still in the town. Initially, the company made worker's clothing and during World War II it produced uniforms for the military. The production of high-quality men's suits started after the end of the war. After the success of the menswear lines, the brand introduced women's apparel.
Currently, the Hugo Boss company has two brands HUGO and BOSS. Each of these brands has different product lines. The Boss Black line is for modern clothing with classic appeal. The menswear range of the line was established in 1970 while the women's clothing range was introduced in 2000.
The Boss Orange line offers men's and women's casual clothing inspired by bohemian lifestyle. From 2010, this line includes casual denim wear. Boss Selection offers elegant suits for men in the traditional English tailoring styles. Boss Green, the successor of Boss Sport, has active wear in golf style for men and women. The Hugo line of clothing for men and women is dedicated to forward styling with European appeal.
Hugo Boss works in association with various manufacturers to create luxury designer watches, eyewear and sunglasses, children's clothing, cell phones and fragrances. Their cooperation with Procter & Gamble Prestige has led to the creation of a wide range of fabulous perfumes. It began in the 1980's.
The first fragrance launched by the brand was Boss Number One for men. It came out in 1985. It was followed by Boss Sport and Boss Spirit for men. A number of popular perfumes were introduced to the market by the company in the 1990's. Boss Elements came out in 1994. The light, fresh and youthful Hugo Woman for women was launched in 1997.
Boss Bottled for men which came out in 1998 is one of the best selling men's fragrances ever created. It is warm and spicy with its woody, fruity and vanilla notes. This line of perfumes from Hugo Boss was continued with Bottled Night and Bottled Sport.
The brand continued to impress the admirers of fragrances in the 21st century. The spicy and fresh Boss in Motion for men was launched in 2002. The original fragrance now has Black, Blue, Green and Orange variants. Baldessarini for men is another notable fragrance of the brand introduced in 2002. The Boss Orange collection of fragrances is the most recent. The perfumes for both men and women are described as powerful, joyful, vibrant and full of life.
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