When you think of super trendy luxury handbags, the first name that comes to mind is Gucci. Over the years, the fashion brand has established itself as a leady in the design of accessories, shoes and apparel for men and women. Its fragrances are among the most innovative and impressive ever created.
The House of Gucci was established in 1920 when Guccio Gucci opened his shop for leather goods in Florence, Italy. The story has it that he got inspired by the luxury travellers' bags which he carried as a bellboy at the Savoy Hotel in London. He hired skilled Florentine leather craftsmen to make handbags and shoes of the finest quality. The works of the designer house combined functionality with the finest traditions of Florentine craftsmanship and art. The brand became widely known for its ornamented loafers.
The high quality products of the brand were in huge demand and it quickly expanded under the leadership of the founder who worked together with is four sons. During World War II, leather was scarce in Europe, but the company found a way out by introducing innovative accessories made from hem and linen. The knitwear with a distinctive pattern became signature for the brand.
The company continued to expand throughout the 1950's and 1960's, despite the death of its founder in 1953. In the 1950's, the designer houses established offices in New York City. In the 1960's, the now famous double G logo was introduced.
Gucci began its cooperation for the production of fragrances with Procter & Gamble in the early 1970's. The first perfume the brand launched was Gucci No. 1 for women. Gucci Pour Homme came out in 1976. The 1980's were a turbulent time for the family and partially for the company, but it continued to offer unique luxury products of top quality including fragrances. The now iconic Gucci 3 for women was launched in 1985. Nobile for men came out in 1988.
In 1990 American designer Tom Ford was hired by the company to help the brand revive its formal glory. As the ready to wear designer of the brand and then as a creative director, Ford brought innovation and help the company expand its business further. In the 90's, the brand introduced some of its most impressive fragrances and namely Envy for men and for women.
The brand's handbags and fragrances continued to grew in popularity in the first decade of the 21st century. The super masculine and sensual Gucci Rush for men came out in 2000. It was followed by Rush for women, Rush 2 for men and women and Rush summer.
Gucci by Gucci for women and men were launched in 2007 and 2008 respectively. The women's fragrance is one of the most popular evening perfumes for ladies at present. The Guilty perfumes for men and women are also among the favourites for evenings out and for special occasions. The men's fragrance in particular is said to be a magnet for the opposite sex.
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