From a window dresser to an owner of a fashion empire, Giorgio Armani is one of the most impressive and most widely recognised designers of the modern era. His men's suits and elegant outfits for women have made him a trend setter in the world of fashion. His luxury brand has a huge range of successful fragrances including best sellers like Acqua di Gio for men and Armani Code for men and women.
Giorgio Armani, born in 1934 in Italy, went to medical school for a few years before he entered the world of fashion as a window dresser for a department store in Milan. He climbed the career ladder and became a menswear buyer later on. From 1960 to 1972 he worked as a designer for the famous Italian fashion house of Nino Cerutti. He then started working as an independent designer and created models for different fashion houses before starting his own brand.
In 1975, Giorgio Armani presented his first collection of men's apparel followed by a women's collection. In the 1970's, the designer made a number of business moves allowing him to produce luxury ready to wear items in a manufacturing environment and to sell his clothing in the US. The brand, named after the designer, gained even greater popularity with the 1980's movie American Gigolo, in which lead actor Richard Gere worn Armani suits. This movie started Armani's long term collaboration with the movie industry.
In 1980, Giorgio Armani signed an agreement with L'Oreal for the creation of perfumes under the brand's name. The first fragrance the brand introduced was Armani for Women. It debuted in 1982 and was followed by Armani for Men in 1984. The brand continued its expansion in the 80's not only with fragrances but also with the Armani Jeans and Emporio Armani lines. The company started offering intimate apparel, swimwear, accessories and eyeglasses.
The 1990's were an exciting decade for Giorgio Armani and his brand. His fashion empire continued to grow especially in Asia. In 1995, the designer developed his women's skiwear and ski casual wear line. This was the year in which Acqua di Gio for women came out. Acqua di Gio for men was launched the following year and is one of the top selling men's fragrances to this day. It is citrusy, marine and slightly floral and totally manly.
The Emporio Armani fragrances for men and women debuted in the market in 1998. Both fragrances are sensual and seductive with their powdery and woody notes. Armani Code for men was launched in 2004 and has been one of the brand's top fragrances ever since. Armani Code for women, which came out in 2006, is one of the most sensual evening perfumes with its citrusy and white floral notes and a sweet touch. Idole d'Armani for women is one of the latest hits of the luxury designer brand.
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