One of the most famous cosmetic brands in the world was started by a woman who brought innovation to the cosmetic industry in the 20th century. Elizabeth Arden is both the name of the brand and the woman behind it. Both have received utmost admiration for products like the eight-hour cream and the Blue Grass fragrance for women.
Florance Nightingale Graham founded her beauty and cosmetics company in 1909. She named it Elizabeth Arden. Later, she adopted the name as her own. She opened the now iconic Red Door spa in New York. The huge success of the beauty salon and shop led to the opening of many more around the United States.
Elizabeth Arden was the first person to introduce face makeup in the US as before that time it was solely reserved for entertainers. She revolutionised cosmetics by starting to use chemical formulas for making her beauty products. Her Total Look idea brought lipstick, cheek colour and nail polish in matching colours.
In 1915, the company started its worldwide expansion. In the 1930's, her beauty products were sold all over the world even in countries such as Tibet. By the 1960's the company remained on top of the cosmetic industry with its clientele including queens, movie stars, singers and other celebrities.
Elizabeth Arden died in 1966 but her company continued to bring innovation to the world of cosmetics. Some of the most famous innovations of the brand include the eight-hour cream, which is said to heal chapped skin in eight hours, the ceramide technology, the capsules packaging, the DIY home peels, and the skin illuminating complex.
After the founder's death, the company was purchased by Eli Lilly in 1971. Later, it was sold to Uniliver. In 2000 the company was purchased by FFI Fragrances. FFI changed its name to Elizabeth Arden Inc. This company owns not only the iconic fragrance of the brand such as Blue Grass and 5th Avenue, but also celebrity fragrances brands like Elizabeth Taylor, Britney Spears and Hillary Duff. Other perfume brands which they currently own include Badgley Mishka, Ed Hardy and Juicy Couture.
The first and perhaps most famous perfume by Elizabeth Arden is Blue Grass for women. It was launched back in 1934 and has been one of the most popular all-American fragrances even since. One of the few perfumes for men the company made is Arden Men Sandalwood which was introduced in 1956.
Red Door for women is another one of the now iconic fragrances of the designer brand. It is lavish, elegant and sensual. It received its name from the first beauty salon which the entrepreneur opened in New York City. 5th Avenue, which came out in 1996, is floral, beautiful and opulent. Just like the famous street it gives you a wealth of notes. Green Tea is another one of the famous fragrances of the brand. It is admired for its universal appeal. Pretty is one of the latest creations of the brand.
Buy Elizabeth Arden perfumes for women and men at cheap stockist prices. When shopping online from Australia, you can take advantage of discount deals, sale products and low shipping rates to any place in the country including Sydney, Canberra, Brisbane, Perth, Melbourne, Adelaide, Hobart and Darwin.