The designer house of Christian Dior is known for its fabulous evening gowns, elegant ready to wear women's outfits, accessories and glamorous perfumes. The small company established back in 1947 is now a multinational corporation and one of the most recognised luxury designer brands. It has an interesting history full of fashion and fragrance innovations.
After establishing his designer house in Paris, designer Christian Dior presented his first spring-summer collection in the winter of 1947. It became a trend setter and received the name New Look. The new look that the designer offered was characterised by his dresses with large bust, small waist and full skirt with below mid-calf length. This signature shape has determined the way in which evening gowns are designed ever since.
The Christian Dior Perfumes company was founded in that same year. The first ever fragrance launched by the brand was Miss Dior for women. It was inspired by the designer's sister. The original perfume is one of the most successful in history. Diorama for women came out in 1949.
The 1950's were one of the most successful decades for the house of Christian Dior with the designer creating garments for movie stars and royalties. The brand started making luxury accessories and its perfume line grew considerably. Eau Fraiche was released in 1955.
The 1960's were a time of change in the designer house. After his death, Christian Dior was succeeded by Yves Saint Laurent who made the New Look garments softer, lighter and comfier. His collection inspired by the Beat movement, however, did not achieve success and he was replaced by Marc Bohan. The Diorling perfume for women was released in 1963. In 1996, the brand launched Eau Sauvage for men which was bold and sexy and became an instant hit.
The men's clothing line of the brand and its first watch Black Moon were released in the 1970's. The Diorella fragrance for women came out in 1972. The spicy and oriental Dioressence for women was launched in 1979 and became a favourite of the sophisticated modern women at the time.
In the 80's and the 90's the designer brand continued to expand with Marc Bohan and Gianfranco Ferre creating elegant and glam garments for women and men. The Poison fragrance for women released in 1985 remains one of the most iconic for Christian Dior. It is modern and youthful and mysterious and seductive at the same time. The perfume was followed by Tendre Poison, Hypnotic Poison, Pure Poison, Pure Poison Elixir, Midnight Poison, Poison Elixirs and Hypnotic Poison Eau Sensuelle.
In 1992, the original Miss Dior fragrance was relaunched. In 1997, John Galliano was appointed head designer of the women's apparel line. He brought a revolution into the world of fashion with his extravagant outfits inspired by art. J'Adore for women, one of the most beautiful fragrances ever, was launched in 1999.
Since the beginning of the 21st century, the designer house has introduced a large number of fragrances. Some of the most notable ones include Miss Dior Cherie for women, Dior Homme for men, J'Adore L'Absolu for women, the fresh and floral Addict to Life for women and Grand Bal, a reminiscence of the grand ball gowns created by the famous designer.
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