A number of pioneering innovations were introduced in the fashion world by the famous luxury brand Chanel and by its founder Gabrielle (Coco) Chanel. The little black dress invented by her is popular with elegant women to this day. The Chanel No 5 perfume for women is one of the most famous and best selling fragrances ever created.
The brand was founded in 1910 by the couturiere herself. Her clothes quickly became popular with women because there reflected their zest for comfort, elegance and freedom. The fashion designer introduced simple jersey dresses and suits which replaced the corset dresses typical for the 19th century. The pants she created were feminine and elegant and yet provocative for the time. The brand became popular all over France and Europe by 1915.
The 1920's were ruled by the gamine fashion introduced by Chanel. The outfits were slim, boyish and mischievous and totally sexy. In the 1930's she started created fabulous long evening dresses highlighting the contours of the female body. She used gorgeous decorative accents like rhinestones. After closing her studio and store during WW II, the designer made a comeback in the 1950's with her jewellery. In the 1980's, designer Carl Lagerfeld brought a stunning change in the clothes of the brand by introducing bold short cuts and eye-catching designs. The models of the brand have never changed their elegant appeal and remain extremely popular to this day.
Ever since the creation of Chanel No 5 the brand has been a leader in the production of luxury designer fragrances for both women and men. The famous perfume for women was designed back in 1921 by perfumer Ernest Beaux. It was named after the sample which the couturiere liked best. Initially, the fragrance was offered as gift to the clients of the designer house, but it became so popular that is was released on the market the following year.
This fragrance consisting of floral, fruity, spicy and woody notes and with a bottle inspired by Place Vendome in Paris is considered one of the best ever created and is still one of the most popular worldwide. A bottle of Chanel No 5 is sold every 30 seconds worldwide. It has been endorsed and advertised by movie icons like Marilyn Monroe, Nicole Kidman and Audrey Tatou.
Other fragrances of the brand designed by perfumer Ernest Beaux were Bois des Iles and Chanel No 22. The huge comeback of the brand in the 1950's was marked by the introduction of their first perfume for men Chanel Pour Monsieur in 1955. Chanel No 19 was introduced in 1971 and became an instant hit. At the time, there were rumours that for a long time the designer had been keeping this fragrance for her. She was so fond of it that she gave it her birth date as name.
The Coco perfume for women was introduced in 1984. It had the classic appeal of the fragrances of the brand and modern fresh and energising touches as well. The next big hit of the brand was Egoiste for men introduced in 1990. Allure Homme, Chance for women and Coco Mademoiselle are the latest divine creations of the designer brand.
Now you can buy Chanel fragrances for women and men at cheap stockist prices when you shop online. The discount and sale shopping deals are coupled with flat shipping rates to everywhere in Australia including Sydney, Canberra, Brisbane, Perth, Melbourne, Adelaide, Hobart and Darwin.