The colourful youthful clothing has become hallmark for the Benetton brand. Since its success in the market for apparel, it has released its own accessory, lingerie, jewellery, children's clothing and fragrance lines. Just like all of their products, the perfumes of the label are fresh, elegant and charming. You can now buy the brand's top fragrances at fabulously cheap stockist prices online while enjoying the shopping experience fully.
It all started back in 1965 in Italy when Luciano Benetton realised that there was a high demand for colourful clothing which remained greatly unsatisfied. He started making sweaters in various colours using a single knitting machine. He sold his products in the local area riding his bicycle. The success of the first collection was great and Luciano invited his sister and two younger brothers to start a company.
The Benetton Group opened its first store in 1966 in Belluno, Italy. The colourful knitwear of the company was selling extremely well and this naturally led to local and international expansion. In 1969, the company opened its first store in Paris, France. It entered many other national markets in the 1970's. The products of the company from the apparel to the fragrances are known for their exceptional quality, unique fashion appeal and affordability compared to other designer brands.
It is not surprising that at present Benetton is one of the most successful brands worldwide. Its main lines include United Colors of Benetton (UCB), Undercolors of Benetton, Sisley and Playlife. Currently, the company has more than 6,500 stores in 120 countries all over the world.
The label has had provocative marketing and advertising campaigns ever since the 1980's. The photographer and ad creative director Oliviero Tuscani suggested that photographs of striking scenes rather than of the products of the company should be used for advertising. Images such as the one of a newborn taken short after birth were highly controversial but they attracted numerous young people to the brand. With the first innovative advertising campaign, the brand started placing the focus on socially important topics and this has now become a tradition. The ads put the focus on issues such as war and racism. The latest campaign from 2011 UNHATE used images of opposing political and religious leaders kissing each other.
Since the 1980's, the company has been working in association with Selective Beauty for the creation of its fragrances. The first perfumes of the brand Colors de Benetton for women and men were released in 1987. So far, the company has launched over 45 highly successful fragrances for women, men and children. Some of the most notable ones include Hot and Cold for women and men respectively, Paradiso Inferno, Cumbia, Essence, White Night, Sport, B. United and Energy for both sexes and Tribu for women. Among the latest hits, you will find Cold Silver and Let's Move for men and Hot Hold and Let's Love for women.
Grab great fragrances for women and men from Benetton and get a huge discount with our sale deals. You will certainly enjoy our exclusive offers when you shop online and our low-rate shipping as well. Your product will be delivered promptly to any place in Australia including Sydney, Canberra, Brisbane, Perth, Melbourne, Adelaide, Hobart and Darwin.